Paul Gustafson

Paul Gustafson serves as Principal and Co-managing Partner at Proximus IQ, focusing on mid-size technology companies, consumer brands, and early-stage startups with expertise in business development, marketing, data science, and operational planning. Notable positions include Strategic Partner at FinTank, Partner and Co-Founder at Inoa Ventures, Senior Advisor at Basket Savings, and Adjunct Instructor at Startup Institute. Gustafson has a robust background in digital marketing and shopper engagement, previously holding CEO and senior consultancy roles at BCKSTGR Media and HOYT & Company, respectively. Educational credentials include a Bachelor of Science in Business/Corporate Communications from Northern Illinois University and a continuing education certificate in Marketing Communication and Analytics from the University of Chicago.