Daniela Leon Cornejo

Daniela Leon Cornejo is a seasoned finance professional with extensive experience in pricing, analytics, and revenue management across various industries. Currently serving as the Director of Pricing & Analytics at Banco de Crédito, the largest bank in Peru, Daniela plays a crucial role in driving the bank's pricing strategy. As the Founder and Chief Executive Officer of Rentabiliza, the first advisory firm in Peru focused on revenue management and pricing, Daniela has built a notable client base, including recognized organizations and SMEs. Daniela's background also includes significant roles such as Chief Commercial Officer and Chief Marketing Officer at Casa Andina Hoteles and Senior Manager of Revenue Management & Pricing at LATAM Airlines. With a strong educational foundation, Daniela is pursuing an Executive MBA at Northwestern University's Kellogg School of Management while having previously earned an Executive MBA from Universidad Adolfo Ibáñez and participated in programs at prestigious institutions like LSE.