Fir Hills
- Eric Hoang
Eric Hoang is a seasoned professional with extensive experience in strategy, investment relationships, and entrepreneurship. Currently, Eric serves as a Partner and Head of Investor Relations at Fir Hills, and as a Principal at Palm Tree Consulting, alongside co-founding YATE Yerba Mate. Previously, Eric held the position of VP of Strategy & M&A Integration at Antelope and founded ZEYA, serving as CEO. Eric's career includes significant roles in strategy and business transformation at Herbalife Nutrition and analytical positions at Banc of California, Bank of America Merrill Lynch, and Ameriprise Financial Services. Eric holds a Bachelor of Arts in Economics from the University of Michigan.
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Fir Hills
Fir Hills is a US-based investment firm dedicated to driving corporate transformation in Korea. Led by Founding Partner Brian Koo, the firm seeks to catalyze corporate transformations of influential and established Korean companies and collaborate with them to optimize business operations domestically and abroad. Fir Hills has long-term partnerships with notable organizations and is led by an esteemed investment team and advisory board of international and Korean leaders. For more information, please visit www.firhills.com.
