Fire & Vine Hospitality
Beth Herrell Hall is an accomplished public relations professional with extensive experience across various industries. Currently, Beth serves as the Founder and Principal at Union Bay Communications since September 2022, while also functioning as the Public Relations Director at Fire & Vine Hospitality since February 2013. Previously, Beth worked as an Independent Public Relations consultant from December 2012 to July 2017, collaborating with esteemed clients such as the University of Washington and El Gaucho Hospitality to create tailored PR strategies. Beth's early career includes significant roles at Microsoft from 1995 to 1999, including a pivotal position in European PR during the Windows 95 launch and contributions to the Office 97 launch events. Additionally, Beth worked as an Account Executive at Waggener Edstrom Communications from 1991 to 1994, focusing on Microsoft Exchange Server. Beth earned a Bachelor of Arts degree in Public Relations from Gonzaga University.
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Fire & Vine Hospitality
The Fire & Vine Hospitality team is responsible for overall operational leadership, culinary expertise, product sourcing, marketing and technology support for each of the properties in the company. Led by CEO, Chad Mackay, Fire & Vine Hospitality is the operating company for the following new and iconic Pacific NW restaurants and hotels: • El Gaucho Hospitality (El Gaucho Seattle, El Gaucho Bellevue, El Gaucho Tacoma, El Gaucho Portland, AQUA by El Gaucho, The Inn at El Gaucho, and coming soon El Gaucho Vancouver) • Eritage Resort, Walla Walla, Washington •Walla Walla Steak Co. and Crossbuck Brewing, Walla Walla, Washington •Aerlume, Seattle, Washington • The Revelers Club: Designed to show gratitude for our guest’s loyalty and provide benefits for frequent guests at Fire & Vine properties.