Firebird
Farhana Pargac is a highly experienced professional with a background in finance, strategy, and marketing. With a B.A. in Economics from the University of Pennsylvania, Farhana has held various roles in companies such as Firebird, United Talent Agency, Anser Supplements, Creative Artists Agency, Warner Bros., Lazard Alternative Investments, and Lazard. Currently serving as VP Strategy and Head of Brands at Firebird, Farhana's expertise in global client strategy and corporate finance make their a valuable asset in the industry.
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Firebird
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Firebird is a next generation music company that partners with a vast array of the most beloved artists on the planet to help them nurture and grow fan relationships, create amazing content, and build long lasting, rewarding careers. Founded by Nat Zilkha (Partner at KKR, Chairman of Gibson Brands) and Nathan Hubbard (former CEO of Ticketmaster, Rival and executive at Twitter), Firebird has rich expertise across the spectrum of artist management and intellectual property creation, from traditional endeavors like touring and recording, to cutting edge marketing and consumer product development, to emerging digital platforms from gaming to web3 and AI. Our unified vision and guiding light is to do what is best for artists above all, and to inspire the fan in everyone. We collaborate with the most renowned, exciting, and inspiring talent in music and entertainment to help them achieve their goals, ambitions, and dreams. Firebird is transforming the music industry across genres and geographies, backed by the diverse team we are building from a broad set of backgrounds both inside and outside music.