Sarah Gerkhardt

Sarah Gerkhardt serves as the Director of Digital Marketing at Firecrown since August 2020, leading various teams in marketing automation, ecommerce, and email strategy for multiple brands and ecommerce stores. Prior experience includes roles at Kalmbach Media where Sarah was the eCommerce Marketing Director, overseeing multi-channel strategies and product development, and previously served as Senior and E-Commerce Marketing Manager. Sarah's career began at BuySeasons, Inc. as Email Marketing Manager, enhancing personalized email campaigns, and at Reader's Digest managing a significant volume of email communications. Early roles included market intelligence internships and customer service management. Sarah holds a Bachelor of Business Administration in Marketing from the University of Wisconsin-Milwaukee.