Claudette de Guzman

Claudette De Guzman is an experienced professional in digital commerce and trade marketing, currently serving as the Assistant Digital Commerce Manager at Firefly Electric & Lighting Corporation since October 2018, where responsibilities include delivering digital commerce sales targets and managing operations for the FELCO Store. Previous roles include E-commerce Operations Lead at Firefly, Trade Marketing Officer at CEMEX Holdings Philippines, and Trade Marketing Executive at Fly Ace Corporation, where Claudette developed expertise in trade marketing within the FMCG sector. Claudette began a marketing career as a Marketing Operations Associate at Watsons Personal Care Philippines and holds a Bachelor of Science in Business Administration with a major in Marketing Management from the University of the East, alongside ongoing master's degrees in Communication and Media Studies and Business/Commerce at the University of the Philippines.