Daniel Packness

Daniel Packness is currently the Partner and Chief Marketing Officer at Firehouse Subs Brasil, where they lead brand, sales, and communication strategies in the Brazilian market. In previous roles, they served as Strategy Director at companies such as Africa and Mutato, developing significant marketing campaigns for major brands like Vivo and Heinz. Daniel's background includes experience as a Senior Strategist at LOLA MullenLowe and as a Brand Manager at Burger King do Brasil, where they oversaw high-profile projects resulting in multiple advertising awards. They hold a bachelor's degree in Advertising from Pontifícia Universidade Católica de São Paulo and a post-graduate degree in Consumer Science from Escola Superior de Propaganda e Marketing.