FirePower Capital
Azille Parsuram is an experienced social media professional with a strong background in managing social media strategies for various companies. Since September 2021, Azille has held the title of Social Media Manager at Sanlam Investments, Amplify Investment Partners, and Satrix, while previously serving as Social Media Team Lead at Capitec Bank from August 2019 to August 2021. Earlier roles include Social Media Specialist at SweepSouth and Social Media Engagement Officer at The Shoprite Group of Companies, demonstrating a progressive career in social media management. Azille began the career at TFG (The Foschini Group) as a CustomerCare Representative. Educational credentials include a Certificate in Retail Marketing and a Diploma in Advanced Marketing Management from the University of South Africa, along with recent completion of a Digital Marketing Academy program at Red & Yellow Creative School of Business.
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FirePower Capital
FirePower Capital advises and invests in Canada’s entrepreneurs, helping them complete mission-critical transactions, such as acquiring a competitor, selling to a strategic buyer, or financing their growth with our own or our partners’ capital. We started FirePower Capital with a single thought in mind: give lower mid-market companies access tothe same level of sophisticated transactional advice that is only available to larger companies; reason is, investment banks in Canada do not “scale down” from headline-grabbing deals.As a team we have created a next-generation investment bank specifically for lower mid-market companies. Since 2012, we have brought together a diverse and dynamic team of deal-makers, marketers, entrepreneurs, engineers, and developers to execute on the vision.We have challenged the ways investment banks traditionally do deals: for example, we have created a cross-functional team in which experts fulfill a specific component of each deal; we have written new software that has allowed us to advance multiple deals simultaneously without sacrificing attention to detail; we have built new, active networks that connect Canadian businesses with relevant buyers, investors, and lenders worldwide.We are determined to win in the lower mid-market, where no-one thinks it is feasible to grow a successful investment bank. Our people will continue to disrupt the ways deals get done in Canada with their results-driven attitude, entrepreneurial spirit, and confidence to say “we can do this better”.