Fireside Hearth & Home
Laura E. McRoberts is an accomplished sales leader with extensive experience across various industries. Currently serving as Vice President of Sales at Fireside Hearth & Home since February 2025, McRoberts leads field sales and operations for all distribution markets of the largest fireplace installing distributor for Hearth & Home Technologies. Previous roles include Vice President of Sales at Irrigreen, managing DTC and Pro sales in the U.S., and a long tenure at Sleep Number Corporation where responsibilities spanned regional sales leadership, operations, and human capital management. McRoberts holds an MBA from Hamline University and a Bachelor of Arts in Communication from the University of Iowa.
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Fireside Hearth & Home
Fireside Hearth & Home is the leading distributor of hearth products (fireplaces, stoves, inserts and related finishing products) in North America. We are a subsidiary of Hearth & Home Technologies, an HNI Corporation operating company, and are a team of 300+ hearth experts located in 11 states throughout the Midwest, Southeast, Mid-Atlantic and Northeast regions of the U.S. Since 1951, we have been bringing friends and family together around the fire, and we will continue to be there for our customers. Our retail showrooms and builder design centers offer the best sales, installation, and service experience for both new construction and remodeling projects. We are proud to be a community for everyone, hold ourselves accountable for results, believe there are always opportunities to improve how we do business, and treat each other honestly with fairness and respect. Live Life Fireside.