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Robbie Dickson

Founder and CEO at Firgelli Automations

Robbie Dickson is a seasoned entrepreneur with extensive experience in the automotive and technology sectors. As a Founding Partner of Area 27 since January 2013, Dickson has been instrumental in developing an F1 Style Race track in the Okanagan, driven by a passion for racing. Dickson founded Firgelli Automations Inc. in 2003, leading the company to create affordable automation solutions and motion systems. Additional ventures include founding MakeZilla and the E-Commerce Fulfillment Center, promoting innovation and collaboration among creators. As President and Founding Partner of Attivo Designs, Dickson focuses on active air brake technologies for supercars. Co-founding luxury automotive events such as the Diamond Rally and Canadian Bullrun Rally further demonstrates expertise in the high-end automotive lifestyle. Dickson has also contributed to luxury lifestyle media as an automotive writer for Iconic Concierge and was a Founding Partner of Hublot Vancouver, emphasizing premium watchmaking. Starting from humble beginnings as a "sweeper upper" at a young age, Dickson has built a diverse and dynamic career encompassing passion for luxury, technology, and performance.

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