Maude Dai

Maude Dai is an experienced marketing professional currently serving as a Marketing Manager at 芬美意 since July 2021, focusing on storytelling and value-capturing in the hair care fragrance category. Concurrently, Maude holds the position of Marketing Manager at The NPD Group, overseeing strategic marketing plans across the APAC region since January 2020. Previously, Maude worked as a Marketing Executive for North Asia at 英敏特, enhancing B2B marketing efforts, and as a Marketing Specialist at MCON GROUP. Earlier career roles include Senior Officer of Marketing and Partnering at RNW Media, where Maude developed marketing plans and social media strategies, and Marketing Officer at BASF, implementing integrated marketing communications for Greater China. Maude began the career as a Marketing Management Trainee at BASF and completed an internship at Swatch Group. Educational achievements include a Bachelor of Arts in English Language and Literature from Shanghai University and a marketing exchange program at Illinois State University.