Tushar Paharia

Tushar Paharia currently serves as the Director of Consumer Insights and Marketing at dsm-firmenich since April 2023, where responsibilities include leading consumer research initiatives and conducting market studies to better understand consumer preferences related to fragrances. Prior to this role, Tushar held the position of Senior Consumer Insights Manager at Firmenich from March 2017, implementing marketing strategies and overseeing knowledge management of category specifics. Previous experience includes serving as Account Director at IMRB International, managing key accounts and client servicing across various industries, and roles at TNS Middle East & Africa and Ipsos, focusing on client relationships and research project execution. Tushar's academic background includes an MBA in Marketing from N.L. Dalmia and a BSc in Chemistry from G.N. Khalsa.