Viviana Veglio

Viviana Veglio is a seasoned marketing professional with extensive experience in the fragrance and body care sectors. Currently serving as Senior Marketing and Fragrance Development Manager at Firmenich since April 2006, Viviana supports commercial teams across various markets and maintains strong client relationships while conducting market trends analysis and fragrance development. Previously, Viviana held roles as a Commercial Specialist at Overseas SRL and as Global Senior Brand Manager at Max Mara Parfums SPA, where strategic marketing and brand portfolio management were key responsibilities. Additionally, Viviana gained foundational experience as a Senior Brand Manager and Junior Product Manager at Unilever, focusing on body care brands. Viviana's educational background includes degrees from Università Bocconi and Istituto Ghislanzoni.