Anthea S.

Anthea S. currently serves as the Senior Customer Experience Lead at 1st Central since January 2023. Previously, Anthea S. held various positions at RSA, including Customer Experience & Strategy Manager, Performance Marketing Manager, and Marketing Manager for Retail, Intermediated. Anthea S. has significant experience in customer acquisition and loyalty strategy, having led initiatives at Abel & Cole, TalkTalk, and Woolworths Limited - Cellarmasters, where a notable achievement included revitalizing a wine subscription service. Early career roles at Virgin Wines Australia, Global Red, Westpac, and other organizations further established expertise in marketing and communications. Anthea S. holds a Bachelor's Degree in Public Relations from the University of Lancashire and multiple certifications in customer experience and digital marketing.