Lizzie Farquhar

Lizzie Farquhar is a seasoned marketing professional with extensive experience in integrated marketing strategy, content creation, and client management across various industries. Currently serving as a Senior Integrated Marketing Strategist at First Citizens Bank since August 2021, Lizzie oversees the development and execution of the Wealth Management marketing strategy and leads multi-channel marketing programs. Prior roles include Content Marketing Manager at Enact Mortgage Insurance, where Lizzie managed digital content strategy and SEO optimization efforts, and freelance content writer specializing in marketing topics. Additional experience encompasses positions in game development, research, and marketing internships, complemented by a Bachelor of Business Administration in Marketing from William & Mary and a semester abroad at the University of Exeter.