Sarah Hardesty

Sarah Hardesty is an accomplished marketing professional with extensive experience in digital and brand marketing operations. Currently serving as Vice President and Manager of Digital Marketing Operations at First Citizens Bank since March 2020, Sarah has previously held senior roles in digital and brand marketing at the same institution. Prior experience includes a Marketing Communications Manager role at Genworth Mortgage Insurance, where strategic marketing campaigns were developed to align with business goals. Earlier career achievements involve various marketing and management positions at Where®, contributing significantly to brand awareness and client relations through effective marketing strategies. Educational qualifications include a Bachelor's degree in Marketing and International Business from the University of Cincinnati.