Dave B. Rich

Dave Rich is the CEO and Managing Partner of DBR and Associates, a corporate development firm specializing in advising companies in the software and services industries. DBR and Associates also advises executive leadership teams – including the leadership team at First Command Financial Services – on digital transformation initiatives.

In addition to his work with First Command, Dave currently serves as the Executive Chairman of DemandBridge, a company that provides marketing automation and enterprise resource planning software to the marketing services industry. He also serves as the Executive Chairman of Chicago-based InContext Solutions, the global leader in enterprise class virtual reality solutions for retail and consumer packaged goods companies. Previously he was Chairman/acting CEO of Palo Alto-based Revolution Analytics, which was acquired by Microsoft in 2015.

Dave began his distinguished career in the General Dynamics (now Lockheed Martin) F-16 Fighter Program as a manufacturing technology engineer. In 1984, he joined the Dallas office of Accenture, a global firm specializing in management consulting, systems integration and outsourcing. Over the next 28 years, he held several key leadership roles there, including global managing director for Accenture analytics, the CRM service line and the high tech industry. He was also responsible for the profits and losses of various operating entities, including North America Communications and the media and high-tech industry operating units.

A graduate of the United States Naval Academy, Dave holds a Bachelor of Science degree in Management and Technology. He is a board member of the Naval Academy Foundation and BlueStar HonorCare, a start-up led by a retired admiral and classmate of Dave’s which is focused on providing health monitoring services for veterans and their families. Previously, he served as Chairman of the Board for the Aidmatrix Foundation, which leveraged supply chain technology solutions to provide humanitarian aid and disaster relief.