FIRST Insurance Funding of Canada
Crystal Macklin, Chartered Marketer, currently serves as the Senior Vice President of Marketing and Communications at FIRST Insurance Funding of Canada, where responsibilities include managing and growing a national payments solution business and developing key broker relationships. Prior to this role, Crystal held positions such as Director of National Marketing at Pembridge Insurance Company and Marketing Communications Manager at ATI/AMD, demonstrating a strong background in strategic marketing and communications. Crystal's educational credentials include a Masters in Marketing Communication from the Schulich School of Business - York University and various certifications in SEO and social media marketing.
FIRST Insurance Funding of Canada
FIRST Insurance Funding of Canada (FIRST Canada) provides the Canadian Insurance Market with comprehensive payment solutions. FIRST Canada offers flexible payment options for all commercial insurance clients including pay in full, easy monthly payments, and credit cards. Brokers, MGAs, and Carriers can partner with FIRST Canada and expand their offering to provide more value, choice, and convenience for all their clients. Select partners may also choose to manage their own finance portfolio or obtain a business loan to facilitate growth. The combined strength of FIRST Canada’s dedicated team, evolved offering, and innovative platform positions their partners to meet the demanding future of the Canadian Insurance landscape armed with market-leading solutions for success. FIRST Canada ranked among leading organizations as an Employee Recommended Workplace, according to a recent survey by Morneau Shepell. FIRST Canada is proud to be recognized for creating such a fulfilling work environment for its employees. This is reflected in the service that the FIRST Canada team delivers every day. FIRST Insurance Funding of Canada (FIRST Canada) is part of the Wintrust (Nasdaq: WTFC) family of companies, totaling in excess of $27 Billion in assets and a part of the largest Premium Finance Companies in North America. FIRST Canada has demonstrated ongoing commitment to the Canadian Insurance Market via investments in acquisitions and technology, and will continue to do so. FIRST Canada has offices in Vancouver, British Columbia and Toronto, Canada.