Dana Smith

Dana Smith is a strategically-minded executive with nearly 20 years of experience across hospitality, healthcare, multifamily housing, and insurance. Currently serving as the Head of Brand Strategy & Engagement at First Liberty Institute, Dana has previously held leadership roles including Chief Marketing Officer at The Legacy Senior Communities and President & Chief Culture Officer at Emerson Senior Living. Dana also contributed to significant revenue growth and organizational improvements as the Chief Marketing & Experience Officer at Lifespace Communities, where they supported over 4,200 employees and managed a $20MM annual marketing budget. Educated at Southern Methodist University, Dana is committed to fostering a people-first culture and investing in team members' growth and development.