FMCG Direct
Michael O'Reilly has extensive experience in print production and direct marketing, with a career spanning over three decades. Currently serving as Manager of Print Production at FMCG Direct since March 2021, Michael previously held the role of Senior Print Production Specialist at InnerWorkings, where responsibilities included managing print and mailing for PNC Bank’s direct marketing campaigns. Prior experience includes Director of Circulation & Marketing Production at Newsweek, Inc., where Michael oversaw print purchasing and direct mail programs, and Circulation Marketing Consultant at Disney Publishing Worldwide, focusing on print and compliance issues. Early career roles included Director of Graphic Production at Columbia House, where significant cost savings were achieved, and General Manager at Corporate Mailing Services, overseeing fulfillment operations in the financial sector. Michael is an alumnus of Boston University.
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FMCG Direct
FMCG Direct is a data-driven, omni-channel marketing services company. We develop and deliver exceptional direct marketing campaigns. Our distinctive capabilities enable banks, investment firms, insurance companies and other financial institutions to profitably acquire, cross-sell and retain consumer and small business relationships. High-Performing Lists We put the right message in front of the right people. Our consumer and small business targeting systems employ highly specialized, product-level models. Harvard- and Princeton-trained mathematicians build and continuously refine these models for us. And our in-house national databases rely on the most comprehensive demographic, firmographic, and credit data available on consumers and small businesses. Insight Based Creative We craft the right message. We develop our creative from powerful insights. We derive these insights from our continuous, Financial Personality®-based market research with consumers and small businesses. This research ensures that each campaign resonates with the target audience, effectively addressing benefits and barriers, and giving customers compelling reasons to take action. Rigorous Campaign Reporting We obsess over our performance. We rigorously analyze every campaign to accurately identify exactly who responds and who doesn't. Looking at profit margins, tenures, and lifetime values, we measure every critical aspect of every campaign. So our clients know their return on their investment and how many months it took to break even.