Xiaofan Li (Finn)

Xiaofan (Finn) Li is a seasoned data analyst with extensive experience in performance tracking and optimization, currently serving as a Senior Analyst at FMCG Direct since February 2020. Previous roles include a Business Analyst Intern at Zoe Financial, where industry trend analysis and data management were key responsibilities, and a variety of projects focused on data analysis, database design, and marketing strategy. Notable projects include consumer goods supply chain analysis at Columbia Class Project and participation in competitive analysis at Mindshare. Education includes a Master of Science in Applied Analytics from Columbia University and a Bachelor of Arts in Broadcast Journalism from Penn State University.