FMCG Direct is a data-driven, omni-channel marketing services company. We develop and deliver exceptional direct marketing campaigns. Our distinctive capabilities enable banks, investment firms, insurance companies and other financial institutions to profitably acquire, cross-sell and retain consumer and small business relationships.

High-Performing Lists
We put the right message in front of the right people. Our consumer and small business targeting systems employ highly specialized, product-level models. Harvard- and Princeton-trained mathematicians build and continuously refine these models for us. And our in-house national databases rely on the most comprehensive demographic, firmographic, and credit data available on consumers and small businesses.

Insight Based Creative
We craft the right message. We develop our creative from powerful insights. We derive these insights from our continuous, Financial Personality®-based market research with consumers and small businesses. This research ensures that each campaign resonates with the target audience, effectively addressing benefits and barriers, and giving customers compelling reasons to take action.

Rigorous Campaign Reporting
We obsess over our performance. We rigorously analyze every campaign to accurately identify exactly who responds and who doesn't. Looking at profit margins, tenures, and lifetime values, we measure every critical aspect of every campaign. So our clients know their return on their investment and how many months it took to break even.

Banking

Insurance

Investment Management

Marketing

FMCG Direct

Robert Tetenbaum

Jatin Sahgel

John Tracy

Elissa Olin

Stephen Ryan

Alexandra Moss

Michael O'Reilly

Jeff Eckart

The Product Development and Strategy team at FMCG Direct is responsible for driving innovation and strategic direction in the creation of marketing products. This team leverages consumer insights and data analytics to develop targeted marketing solutions that resonate with financial institutions' audiences. By collaborating closely with other departments, they ensure that new product offerings are aligned with market demands and deliver measurable results, enhancing the overall effectiveness of direct marketing campaigns.

Product Development and Strategy

Data and Business Intelligence

Sales and Marketing Support

Leadership Team

Product Development and Strategy

About

Team members

Other teams at FMCG Direct

Data and Business Intelligence

Sales and Marketing Support

Leadership Team