Laura Kunreuther

EVP, Direct Response Advertising at First Media US

Laura Kunreuther has an extensive work experience in the media industry. Laura started their career at Viacom in 1983 as the Director of Direct Response and Paid Programming Ad Sales. During their time there, they managed sales, revenue, and staff for 17 cable networks, and successfully closed deals with high-profile clients.

In 2008, Laura joined Fuse TV as the Vice President of Direct Response and Paid Programming Ad Sales. Laura was responsible for 28% of the overall advertising revenue for Fuse TV and implemented various initiatives to increase brand awareness and provide up-to-date programming information to advertisers.

In 2010, Laura joined Marathon Ventures Media Sales as the Director of Business Development for Direct Response and Paid Programming. Laura successfully sold advertising for various cable, broadcast, and syndicated programs, including MLB, CBS Sports, and The Bill Cunningham Show.

Laura then moved to BabyFirstTV in 2015 as the Senior Vice President of Direct Response Advertising Sales. Within 8 months, they increased the advertiser base from 4 to over 65 advertisers. Laura also compiled weekly reports for upper management to project revenue based on allocated inventory assumptions.

Laura's most recent role was as the EVP of Direct Response Advertising at BabyFirstTV, starting in January 2017. The end date for this position was not provided.

Overall, Laura Kunreuther has a wealth of experience in direct response advertising sales and has consistently achieved impressive results throughout their career.

Laura Kunreuther attended New York University, but no information is available about the specific degree or field of study they pursued.

Links

Timeline

  • EVP, Direct Response Advertising

    January, 2017 - present

  • Senior Vice President, Direct Response Advertising Sales-Reaching Mom's The Decisions Makers

    January, 2015