Chester Ong

Chester Ong is a skilled Conversion Rate Optimization (CRO) Specialist currently employed at First Page since July 2023, where expertise includes analyzing websites, designing prototypes, and re-designing landing pages to enhance conversion rates. Prior to this role, Chester worked as a UX Designer at Cheil Worldwide, contributing to the Samsung Dotcom Enhancement project and achieving a 66.6% success rate in A/B testing. Chester's experience also encompasses UX design projects for AirAsia Grocer at CuriousCore and web projects for Equinet Academy, resulting in improved user engagement and an increase in course sign-ups. Educational qualifications include a Bachelor of Arts in Design and Visual Communications from both the Singapore Institute of Technology and The Glasgow School of Art, as well as a Diploma in Animation & 3D Arts from Ngee Ann Polytechnic. Additional skills include social media marketing, photography, videography, and graphic design.