Macy Koch

Macy Koch is a seasoned professional with extensive experience in technical business analysis, marketing analytics, and digital marketing. Currently serving as a Senior Technical Business Analyst at First Source Worldwide, LLC since August 2020, Macy excels in solving organizational information challenges, supporting end users, and strategizing marketing initiatives. Previous roles include Marketing Analyst and Specialist at Bassett Mechanical, where Macy produced impactful analytics and conducted market research, as well as a Digital Marketing Consultant at Triangle Manufacturing Company, optimizing Amazon presence. Macy's background also includes experience in SEO at Thomson Reuters, IT support at Heartland Business Systems, and a foundation in enterprise technology from the University of Wisconsin-Stout. With a degree in Information Communication Technologies, Macy combines technical knowledge with strong analytical skills to drive data-driven decisions and enhance business performance.