Celeste Pham

Celeste Pham is a seasoned expert in member research and experience design, currently serving as the Practice Lead at Aware Super since July 2022. In this role, Celeste established and leads a team focused on service design, UX, UI, and voice of customer practices, enhancing member engagement and experience. Previously, Celeste held positions including Head of Service Design at Aware Super, where the capability was created to drive positive member outcomes, and Acting Head of Design Centre at IAG, overseeing the design of exceptional customer experiences. With prior experience as a Senior Designer at Meld Studios and a Senior Consultant at Deloitte Digital, Celeste has consistently emphasized human-centered design. Education includes dual degrees in Commerce (Marketing & Business Information Systems) and Arts (Digital Cultures & French Studies) from the University of Sydney.