Jo Elford

Jo Elford is a seasoned professional in brand management and marketing with extensive experience in the financial services sector. Currently serving as Senior Manager of Brand, Events & Partnerships at Aware Super since August 2022, Jo Elford is responsible for driving brand strategy and equity through advertising, sponsorships, and events. Previous roles include Brand Manager at Insignia Financial and Brand Marketing Manager at Sunsuper, where major achievements included managing multi-channel brand strategies and developing impactful campaigns. Jo Elford's career began at M&G, with roles in campaign management and event coordination. Educational background includes a Bachelor's Degree in Business Management with a focus on Marketing, Law, and Finance from Queensland University of Technology.