First Step Advisors
Marla W. is a seasoned marketing professional with extensive experience in the education sector and digital marketing. Currently serving as a Senior Partner at First Step Advisors since January 2021, Marla W. focuses on enhancing the services provided to teachers and students while expanding the firm's marketing and communications efforts. Previously, Marla W. was the Managing Member of Marla Wilson Consulting, LLC, and has held various marketing positions, including Digital Marketing Manager roles at ClassLink and TopCashback USA, where multichannel marketing strategies were implemented. Marla W. also provided SEO consulting for New York City College of Technology and achieved significant results in previous digital marketing roles, demonstrating a strong track record in driving successful campaigns and improving online visibility. Marla W. holds a Bachelor of Arts in Anthropology from San Diego State University.
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First Step Advisors
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We are an advisory firm focused on driving growth for organizations in K-12 and Higher Education. First Step Advisors is supported by an international network of leaders in education that represent schools, publishing and technology firms, market research organizations, financial analysts, investment banks, and private equity funds. We are also the producers of Navigate Ed-Tech (www.navigate-edtech.com), the first and only tactical marketing and enablement sales playbook for education companies. Our experts have been cited within 30+ media outlets, including The New York Times, Wall Street Journal, Education Week, eSchool News, and many others. Jim McVety is Managing Partner at First Step and has successfully completed hundreds of advisory engagements throughout his career.