First Trace Heating Direct
Paul Simister is an experienced sales and commercial leader currently serving as Sales & Commercial Director at First Trace Heating Direct since January 2024. Previously, Paul held the role of Interim Sales & Commercial Director at Connect Distribution Services Ltd from December 2022 to December 2023 and served as General Manager and Commercial Director at Electricbase from September 2017 to November 2022, where responsibilities included shaping a nationwide electrical business and overseeing supplier engagement and marketing strategies. Prior to this, Paul was Sales & Operations Director for Corporate & National Accounts at City Electrical Factors from September 2012 to March 2017, focusing on building a National Accounts team and integrating new departments. Paul began the career at Rexel as Regional Director, managing 36 businesses and over 200 staff in the North of England and Scotland from August 2009 to August 2012. Educational background includes Moorside High School, where studies were completed from 1979 to 1984.
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First Trace Heating Direct
At First Trace, we’re experts in heating. Proud to be a family business with a real focus on looking after our customers, we’ve been supplying industry-leading, competitively priced heating systems for over 25 years. Our Snug water and electric underfloor heating systems make homes and businesses all over the world warm, safe, comfortable places to be. And now we’re helping to future-proof those places too – thanks to our new range of sustainable, energy-efficient Snug heat pumps, thoughtfully designed to reduce energy costs, right from the source. Like everything we do, they’re backed up by practical, straight-talking advice and expert technical support, a free design service, 24-hour quotes and guaranteed next-day delivery. Which is why so many wholesalers, installers and homeowners trust us – and our systems – time and time again. Honored to be named as Family Business of the Year in the BIBAs and a North West Family Business of the Year.