Jake Barrett

Jacob Barrett has experience as the Director of Marketing & Communications at First Weber Group since September 2014. Prior to that, they were the Marketing Director at Cool Tools from October 2009 to September 2014. In this role, they were responsible for planning, developing, and implementing integrated marketing campaigns across various communication channels. Jacob'sduties included SEO content and strategy, email marketing, online paid ads, copywriting, online and digital marketing, and social media marketing. Jacob also managed the art department and coordinated new product design, video development, photography, graphic design, and web design. Before Cool Tools, Jacob worked as a Market Researcher at the Wisconsin Innovation Service Center from April 2008 to October 2009. In this role, they performed market analyses and analyzed consumer behavior and industry trends to provide recommendations for clients.

Jacob Barrett obtained a Bachelor of Business Administration (BBA) degree in Marketing from the University of Wisconsin-Whitewater, where they studied from 2005 to 2009.