Atiba Qureshi is a Senior Merchandiser and Brand Manager at FirstCry.com, specializing in buying and e-commerce analytics. Since 2022, Atiba has effectively scaled categories by 40% year-over-year through strategic vendor management and data-driven insights. Previously, they served as a Brand Merchandiser at Alacrity E-Commerce Solutions, optimizing product listings and enhancing sales performance. Atiba is currently pursuing an MBA in Marketing Management from SVKM's Narsee Monjee Institute of Management Studies, following a Bachelor's degree in Electronic Engineering from KDK College of Engineering.
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