Dipti is a seasoned professional in the e-commerce and fashion management sectors, currently serving as a Senior E-commerce Merchandiser at FirstCry.com since June 2022. Prior to this role, Dipti contributed to House of Anita Dongre Limited in buying and merchandising and conducted a marketing internship at Aditya Birla Fashion and Retail Ltd., where responsibilities included market research and social media marketing campaigns. Earlier experience includes designing leather handbags at Om Leather Artdeco Pvt. Ltd. and a short industrial orientation at Bata Group. Educational qualifications include a Master of Fashion Management in Marketing & Retailing from the National Institute of Fashion Technology, Delhi, and a Bachelor's degree in Fashion and Lifestyle Accessory Design from the National Institute of Fashion Technology, Patna.