Irina Lutz

Irina Lutz is a seasoned marketing professional with extensive experience in digital marketing and e-commerce. Currently serving as the Head of Marketing & E-Commerce at Upat Vertriebs GmbH since July 2024, Irina has played a crucial role in the online marketing development of the Upat brand within the fischer group since November 2021. Irina's career spans over two decades, including roles such as Digital Performance Analyst at kultwerk GmbH, Head of Digital Marketing and Development at KVpro.de GmbH, and Head of Affiliate Marketing at DMK-Internet e.K. Irina also has experience in data security and digitalization from work at Universitätsklinikum Freiburg and has maintained a personal blog since May 2011. Education is also a significant aspect of Irina's background, having been educated at IHK Freiburg.