Charlene Peters

Director Of Marketing & Communications at Fisher College

Charlene Peters has a diverse work experience spanning several roles and industries. Charlene recently worked as the Director of Marketing & Communications at Fisher College, where they were responsible for developing and implementing marketing strategies to achieve enrollment and revenue targets. Charlene also managed the Marketing and Communications department and coordinated with external vendors and consultants.

Before their role at Fisher College, Charlene worked as a Freelancer, specializing in authorship, content strategy, and content marketing. Charlene curated and created content for various clients, including Keii Brands, Commonwealth Wine School, and Napa Valley Life Magazine. Charlene also worked as a copywriter for AvantStay travel brand and wrote for publications such as USA Today magazines and Palm Beach Post.

Prior to their freelance work, Charlene served as a Marketing Specialist at Schweiger Vineyards, where they managed brand management, DTC marketing, and content development. Charlene also played a key role in launching the winery's new website and handled marketing and PR activities.

Charlene's experience also includes working as the Marketing & Communications Director at Visit Calistoga, CA, where they developed relationships with media outlets and managed outsourced marketing service providers.

Earlier in their career, Charlene worked as an Editor Special Features at GateHouse Media New England, where they created award-winning content and managed editorial strategies for revenue-producing supplements.

Charlene began their professional journey as an Account Executive, Accounts Payable Administrator, and Salesperson at MCM Productions, LLC.

Overall, Charlene Peters has a comprehensive background in marketing, communications, content creation, and management.

Charlene Peters holds a master's degree in Global Communications from The American University of Paris, which was obtained from 2014 to 2016. Prior to that, they earned a B.A. in Writing, Literature, and Publishing from Emerson College from 2003 to 2005. Charlene also completed an associate's degree in Liberal Arts from North Shore Community College between 2001 and 2003. Additionally, they obtained a certification in Applied Photography from the New England School of Photography in 1989-1990. Charlene also has various certifications, such as Google Analytics from Certstaffix Training in 2023, Wines of Portugal Online Certification from ViniPortugal in 2020, WSET Level 2 (Pass with Merit) from the Wine & Spirit Education Trust in 2019, and Completion of Camp Schramsberg from Schramsberg Vineyards in 2018.

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Timeline

  • Director Of Marketing & Communications

    December, 2022 - present

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