Catherine Balderson

Catherine Balderson is an accomplished marketing professional with extensive experience across various industries, currently serving as the Head of Marketing for UK, Ireland, and Europe at Fisher & Paykel Appliances since February 2024. Previously, Catherine was the Head of Customer Marketing at Miele GB from June 2021 to February 2024, and held multiple brand management roles at Whirlpool Corporation, including Senior Brand Manager. Notably, Catherine managed the Hotpoint brand in the UK, leading partnership campaigns, ATL initiatives, and ensuring brand consistency. Other significant roles include National Account Manager at SodaStream International, Field Sales Account Manager at Coca-Cola Enterprises, and Market Manager at Heineken USA. Catherine holds an MBA in General Management and Human Resources from Keller Graduate School of Management and a Bachelor of Science in Psychology from Florida State University.