Anette Hasling Jæger

Anette Hasling Jæger is an accomplished executive currently serving as Vice President of Direct To Consumer & Experience at Fiskars Group since January 2024, where involvement in the Senior Leadership team of the Business Area Vita, encompassing prestigious brands such as Georg Jensen and Royal Copenhagen, is noted. Previously, Anette held the role of CXO & Global IT at Georg Jensen, contributing to the company's acquisition by Fiskars while overseeing critical business areas including retail experience and digital marketing. Anette's diverse experience includes leadership positions at dentsu international and ECCO Shoes, covering various roles in strategy, business development, and e-commerce. Anette's educational background includes advanced degrees from prominent institutions such as Copenhagen Business School and WU Vienna, emphasizing international business and marketing.