Anni Rasinen

Anni Rasinen is a seasoned professional with extensive experience in analytics, consumer relationship management, and digital transformation. Currently serving as Director of CRM, Martech & Consumer Analytics at Fiskars Group since September 2017, Anni plays a crucial role in driving DTC growth and enhancing omnichannel customer experiences through strategic integration of data and technology. Anni's career at Fiskars includes several progressively responsible positions, demonstrating consistent success in analytics and AI, leading to recognition as a top talent within the company. Previous experience at Deloitte Finland involved consulting on analytics and business development projects, focusing on data-driven business strategies. Anni holds a Master of Business Administration with honors from Aalto University and has pursued further education in luxury brand management and Chinese language studies.