Annina Ekegren is a DTC Marketing Activation Manager for Fiskars Group, overseeing brand management for Iittala, Arabia, Moomin Arabia, and Rörstrand in the Nordics. They previously served as a Brand Communications and Engagement Manager and Marketing Specialist at Marimekko. Prior to that, Annina worked as a Brand Manager at Pierre Robert Group, where they focused on consumer needs and innovation projects. Annina holds a Bachelor's and Master's degree in Marketing from Hanken Svenska handelshögskolan, along with a minor in Fashion Management from Aalto University and exchange studies at Université Paris Dauphine.
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