Essi Tani has a diverse and extensive work experience in various marketing roles. Essi currently holds the position of Head of Brand Marketing at Fiskars Group for the Iittala & Nordic Brands. Prior to this, they worked as a Senior Manager in DTC Offering & Experience for the same brands.
Before joining Fiskars Group, Essi worked at Marimekko, where they held multiple roles, including Head of Customer Journey & Brand Experience, Head of Brand Communications & Engagement, and Global Marketing Manager. In these positions, they were responsible for overseeing marketing planning, campaign execution, and content production, as well as building a global marketing plan for a comprehensive customer experience.
Essi also worked as a Content Director at Cocoa, where they dealt with content production.
At L'Oréal, Essi held several roles, including Global Project Manager for L'Oréal Paris Make Up and Nordic Senior Product Manager for Maybelline & essie. In these positions, they handled various responsibilities such as marketing and product development, brand strategy implementation, media planning, and content production for digital platforms.
Previously, Essi started their career as a Management Trainee at L'Oréal, where they gained experience in operational marketing tasks, including launch planning, sales analysis, project management, and market research.
Overall, Essi Tani's work experience demonstrates their expertise in brand marketing, customer experience, content production, and digital marketing strategies.
Essi Tani holds a B.Sc. degree in Negocios internacionales from UADE, which was obtained in 2009. Essi also has a BScBa degree in International Business, Marketing from Helsingin kauppakorkeakoulu, which they received in 2010. Later on, in 2012, they obtained an M.Sc. degree in International Business Communication, Marketing from Aalto University. In 2016, Essi Tani also completed the certification course "The Essentials of Digital Marketing Fast Track" offered by L'Oréal.
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