Sina Aalto

Sina Aalto is a seasoned marketing professional with extensive experience in loyalty management, marketing automation, and customer engagement across various industries. Currently serving as the Loyalty Manager for Iittala at Fiskars Group since January 2021, Aalto leads the global loyalty program, Myiittala, focusing on aligning strategies with commercial goals to enhance brand loyalty. Previous roles include Marketing Automation and Customer Engagement Manager at Marimekko, where email marketing was developed for global operations, and CRM Specialist at Finnkino Oy, responsible for launching and managing a loyalty program. Aalto's career encompasses significant positions in several well-known companies, including Scandic Hotels and Diners Club Finland, complemented by academic qualifications from the University of Vaasa and ISC Paris.