Lamar Reaves

Lamar Reaves has a strong background in design and merchandising. Currently, they serve as the Director of Merchandising and Design at FISLL, since March 2022. Prior to this, Lamar was the Design Team Manager at Founder Sport Group, where they managed the graphic and apparel design team, set the direction for seasonal sports programs, and implemented new product categories that increased gross revenue by 10%. Before that, they were the Director of Design & Marketing at White Water Gear, where they assisted in launching the fishing apparel lifestyle segment, invented new patented technology for performance fishing gear, and developed a marketing and social media plan that increased online sales by 600%. Lamar also gained experience as an Apparel Merchandiser/Designer at Hanesbrands Inc., where they developed active wear lines, created merchandising presentations, and helped expand the product line to become top retail performers in Walmart and Target. Additionally, they worked as an NBA Team & Brand designer/merchandiser at Knights Apparel, where they researched market trends, created merchandising plans, and implemented NBA Team/Brand apparel lines for mass market retailers. Earlier in their career, Lamar served as a Graphic/CAD Designer at Arcadia Engineering and a Designer at Rocawear, where they worked on various design and marketing projects. Overall, Lamar Reaves has a diverse work experience in design, merchandising, and marketing, with a proven track record of driving revenue and implementing successful strategies.

Lamar Reaves earned a bachelor's degree in industrial design from the Academy of Art University, where they studied from 2000 to 2004. In 2007, they enrolled in Howard Perry and Walston but did not complete a degree, focusing instead on studying real estate.