Fit Collective
Phoebe Gormley is a seasoned entrepreneur with extensive experience in the fashion industry and a strong commitment to supporting female entrepreneurs. As the Co-Founder of Fit Collective since July 2023, Gormley is focused on addressing human error in fashion supply chains through innovative AI solutions. Gormley also serves as Chairwoman of Gormley & Gamble, the first women's-only store on Savile Row, dedicated to crafting bespoke clothing for women using high-quality materials made in the UK. In addition, Gormley founded Female Founders Present, a not-for-profit initiative that supports Women for Women International by fostering collaboration among female-led small businesses. Gormley holds an MSc in Consumer Behaviour Psychology from Goldsmiths, University of London, and a Bachelor's Degree in Costume Design and Making from Nottingham Trent University.
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Fit Collective
In a trillion-dollar industry where the fit of clothing makes or breaks every sale, we stand out by addressing the root cause of the problem - variance pre-production. Poor fit, responsible for 70% of returns and putting almost a trillion dollars of revenue at risk, is now a challenge of the past. At Fit Collective, we prevent poor fit at the source, before an item is even made. Our unique insight into the fashion supply chain enables us to use machine learning and generative AI to simulate, predict, and ultimately prevent bad fits from being created. Changing fit from human subjectivity to data-backed science, we increase conversion, create loyal customers, reduce returns, and lower waste. We are building the Fit Operating System for tomorrow's fashion supply chain. Journey with us as we fix fit, ensuring happier customers, enhance sales and reduce fashion waste. Let’s transform the fashion world together, making it more sustainable and efficient. #FixingFit #FitOS #FitCollective