Patrik von Rochow

Patrik von Rochow is a seasoned professional in brand and product management, currently serving as the Geschäftsführender Inhaber at fitbox GmbH since October 2023. Prior experience includes roles as VP Strategic Brand & Product Management and Deputy VP Strategic Brand & Product Management at Steiner Optik GmbH from January 2022 to May 2024, as well as serving as Director Produktmarketing at CYBEX from January 2016 to December 2021. Patrik's career began at adidas, where roles spanned project management, category management, range management, and product management from June 2002 to December 2015. Academically, Patrik holds a Dipl.-Sp. Oec. from the University of Bayreuth and completed an European Master in Sport Management at INEFC Barcelona.