Founded in 2007, FitFlop is a global lifestyle brand renowned for its innovation and technology in footwear. With wellness at its heart, FitFlop creates footwear with an uncompromising mission to empower you to move better and feel great. Biomechanically engineered and powered by science, FitFlop is about living without limits.

Contact us for Wholesale Sales & Partnerships opportunities -distributor@fitflop.com


Apparel & Fashion

FitFlop

FitFlop's headquarters in Hammersmith, United Kingdom

Gianni Georgiades

Holly Bogira

Rebekka Peake

Natalie A.

David Schuettenkopf

Kathy Allison McIpd

Kim Lilley

Kate Hardwick

Gordon Knox

The Marketing Team at FitFlop is responsible for enhancing the brand's presence and engagement across various platforms worldwide. This team manages brand strategy, retail and wholesale marketing initiatives, digital marketing campaigns, content creation, social media management, SEO optimization, and customer relationship management. Their aim is to effectively communicate FitFlop's message of wellness and innovation, drive sales, and cultivate a strong global community of brand loyalists.

Marketing Team

The Leadership Team at FitFlop is responsible for setting the strategic direction of the company, driving growth, and ensuring the alignment of all departments with the company's mission to empower movement and promote wellness. Comprising key executives such as the CEO, COO, and other chief officers, this team collaborates to foster innovation, oversee financial health, enhance market presence, and build a strong organizational culture.

Leadership Team

This department focuses on developing and executing digital marketing strategies to enhance the organization's online presence and engagement.

Digital Marketing

The Finance Team at FitFlop is responsible for overseeing and managing the company's financial health and performance. This includes budgeting, forecasting, financial planning, and analysis to support strategic decision-making. They ensure compliance with financial regulations, optimize resource allocation, and drive initiatives to maximize profitability and financial efficiency across global operations.

Finance Team

This department oversees the planning, execution, and control of supply chain activities to optimize efficiency and effectiveness.

Supply Chain Management

The Product Development and Merchandising Team at FitFlop is responsible for conceptualizing, designing, and bringing to market innovative footwear that aligns with the brand's commitment to wellness and biomechanical engineering. This team collaborates on product strategy, oversees the entire lifecycle from initial design to final production, and ensures the product assortments meet commercial and performance standards while staying true to FitFlop's mission to empower individuals to move better and feel great.

FitFlop

Org chart

Teams

Marketing Team

Leadership Team

Digital Marketing

Finance Team

Supply Chain Management

Product Development and Merchandising Team

Offices

FitFlop

Org chart

Teams

Marketing Team

Leadership Team

Digital Marketing

Finance Team

Supply Chain Management

Product Development and Merchandising Team

Offices

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