Hiba Abduljawad

Hiba Abduljawad has a strong background in marketing and communications, with experience in various leadership roles. Hiba is currently the Chief Marketing Officer at Fitness Ventures LLC CRUNCH, a position they have held since December 2021. Prior to this, they served as the Director of Marketing at the same company from July 2019 to December 2021.

Before joining Fitness Ventures LLC CRUNCH, Hiba was the Owner & Managing Partner at ETICACOMMS from January 2014 to July 2018. In this role, they were responsible for planning, developing, and implementing marketing strategies for clients. Hiba also supervised the department, provided guidance to marketing professionals, and organized promotional events.

Hiba's earlier experience includes roles at Philips, where they served as the Shopper Marketing Manager for Domestic Appliances from January 2013 to September 2013. In this position, they developed and activated the shopper marketing strategy for the Domestic Appliances category. Hiba also worked closely with marketing managers to align the overall category strategy and collaborated with global shopper marketing managers.

Prior to their role as Shopper Marketing Manager, Hiba was a Jr. Marketing Manager for Kitchen Appliances in the Middle East and Africa region at Philips from February 2010 to January 2013. In this role, they developed the Go-to-market strategy for the Domestic appliance product category and achieved product portfolio expansion within retail channels. Hiba was also responsible for local activation and monitoring of marketing strategies and campaigns.

Overall, Hiba Abduljawad brings extensive experience in marketing, brand strategy, and team management to their current role as Chief Marketing Officer at Fitness Ventures LLC CRUNCH.

Hiba Abduljawad pursued their education in a chronological manner. Hiba attended Gymnasium am Rotenbühl from 1995 to 2003, where they completed their Abitur/High School Diploma. During this period, they studied subjects like English, Biology, Geography, and English Literature. Following this, from 2004 to 2009, they enrolled at the University of Dubai and obtained their Bachelor's degree in Marketing/Marketing Management, General.