Elizabeth Zeigler

Elizabeth Zeigler has a strong background in marketing, with a focus on lifecycle marketing and retention. Elizabeth is currently a Sr. Director of Lifecycle Marketing at FitOn, where they are responsible for driving the digital fitness app's growth and user engagement. Prior to this role, they worked as the Director of Lifecycle Marketing at FitOn, where they helped the app achieve impressive metrics, such as being in the top 10 in Health & Fitness in the App Store and Google Play, reaching 7 million members, and accumulating 600 million workout minutes.

Before joining FitOn, Elizabeth worked at Ibotta, Inc., where they held various positions. Elizabeth started as a Senior Marketing Automation Associate, overseeing triggered lifecycle email, push, and in-app message campaigns for millions of active users. Elizabeth then became an Associate Marketing Manager, where they led the strategic CRM funnel and worked closely with the analytics team to identify high-potential user segments. Elizabeth later became a Growth Marketing Manager and a Senior Marketing Manager, focusing on retention and driving increased lifetime value. Elizabeth'scontributions led to significant improvements in key business metrics.

Elizabeth's earlier experience includes working as a Digital Marketing Associate at Textron Specialized Vehicles. In this role, they managed the department's digital communications and customer database, developed content, and delivered timely reporting and recommendations for improving campaign effectiveness.

Overall, Elizabeth Zeigler has a proven track record of successfully implementing lifecycle marketing strategies, leveraging data and analytics to drive user engagement and retention, and achieving impressive results in the digital fitness and consumer technology industries.

Elizabeth Zeigler attended the Darla Moore School of Business from 2012 to 2016, where they obtained their Bachelor's degree. During their time at the school, they studied International Business, Marketing, and French. In 2015, they also enrolled in Tilburg University for a brief period and pursued a Bachelor's degree in International Business and Marketing.