Lindsay Cook

Co-Founder / CEO at FitOn

Lindsay Cook has a diverse work experience spanning various industries. Lindsay is the Co-Founder and CEO of FitOn, a leading health and wellness platform with over 12 million members. Under their leadership, FitOn has become one of the most popular health and fitness apps in the App Store and Google Play. Lindsay is passionate about empowering people worldwide to achieve their health and wellness goals.

Prior to FitOn, Lindsay worked at Fitbit as the VP and Head of Consumer Devices & Product Marketing. Lindsay played a key role in the development and launch of several successful products, including the Fitbit Ionic. Lindsay was responsible for managing the entire product marketing process, from consumer insights to marketing communications.

Before Fitbit, Lindsay worked at The Clorox Company, where they led marketing programs for the Brita brand. Lindsay was instrumental in the development and launch of the Brita Bottle, one of Clorox's most successful products. Lindsay also managed marketing partnerships with prestigious events like the Sundance Film Festival and "The Biggest Loser." Additionally, they worked on marketing programs for the Clorox Home Care Business.

Lindsay's experience also includes a brief stint at Neutrogena, where they focused on brand management. Prior to that, they worked at Microsoft Corporation as a Campaigns Manager and Product Manager. In this role, Lindsay managed multi-million dollar advertising and product launch campaigns for the Windows Embedded family of products. Lindsay also oversaw programs aimed at increasing adoption of Windows Embedded among academic and professional developers.

With their extensive experience in marketing and product management, Lindsay has demonstrated their ability to drive success and shape the health and wellness industry.

Lindsay Cook has completed a Master of Business Administration (MBA) degree at Harvard Business School. Prior to that, Lindsay obtained a Bachelor of Business Administration (BBA) degree from the University of Michigan - Stephen M. Ross School of Business.

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Timeline

  • Co-Founder / CEO

    January, 2018 - present