Yaniv Lavi is a co-founder and Chief Operating Officer at fitto, where innovative packaging systems for supplements are developed to enhance consumer experience and provide valuable insights to brands. With experience as co-founder and VP of Innovation at STS, focusing on product and business development, Yaniv also contributed as a counselor at IDC Herzliya, supporting new students and designing educational programs. Yaniv holds a Bachelor of Arts in Accounting and Business Management from Reichman University.
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