LA

Luke Alvarez

Board Observer at FitXR

Luke Alvarez is the Founder and Managing General Partner at Hiro Capital since September 2018. In addition to this leadership role, Luke serves as a Non-Executive Director at Carv and SKNUPS, and as a Venture Investor at Team Liquid and Sidero Labs, Inc. Luke holds the position of Chairman at Frameplay and a Non-Executive Board Member at FRVR. Furthermore, Luke contributes as a Board Observer for both Skybound Entertainment and FitXR, and as a Non-Executive Director at LIV. Educational qualifications include a Master of Philosophy (MPhil) in Philosophy from the University of Cambridge, a Postgraduate study in Philosophy from the University of California, Berkeley, and a Bachelor of Arts (BA) in Philosophy from the University of Cambridge.

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FitXR

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FitXR is rewriting the rules of fitness through immersive technologies. We believe in a future where exercise everywhere, whether that is the gym, the park or at home, is enhanced through engaging content that extends your reality. To achieve that vision we are first building the world’s first virtual gym. Like a virtual Equinox, it will be a place where you can meet like minded people and experience a variety of the highest quality workouts, from boxing to yoga. Further it will be fully accessible at home - think Peloton but immersive. To date we have built the first component of this virtual gym, BOXVR, a boxing-inspired workout app. BOXVR has been described as 'Guitar Hero crossed with a studio boxing workout'​. It is the only VR app with workouts choreographed by professional fitness instructors. Many users are calling it the best fitness app on the market and it has been awarded "VR Fitness Game of the Ye


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